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The two companies expanded their partnership in September 2011 to include Orange contract customers in the UK. By January 2011, 500,000 people were subscribing to the service, and the millionth subscriber mark joined in the middle of 2011, which was half a year ahead of Deezer's expectation. Almost immediately after the partnership began, the rate of users signing up for Deezer's premium services went from 6,000 a month to 100,000.

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In August 2010, mobile operator Orange partnered with Deezer in a deal to include free access to Deezer Premium, the highest tier of Deezer's streaming packages, with some of Orange's telecommunications contracts in France. In January 2010, the company's CEO and co-founder, Jonathan Benassaya, was replaced as CEO by Axel Dauchez, after fewer than 15,000 of Deezer's 12 million users signed up for its subscription services. While continuing basic free web streaming, the company also introduced two subscription services: users paying в‚¬4.99 monthly received higher audio quality music without ads, and users paying в‚¬9.99 monthly gained access to downloadable applications for computers, as well as Android, BlackBerry and iOS mobile devices.

On 5 November 2009, Deezer launched a new three-tier service model.

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The company introduced mandatory registration in February 2009 to gather more precise data on users, in order to run more targeted ads, and in November 2009 began running audio ads between songs. In October 2008, Deezer secured $8.4 million in funding from AGF Private Equity and CM-CIC Capital Prive, bringing total investment in the company to $15.8 million. In July 2008, the company began running ads itself through advertising agency Deezer Media. During the first half of 2008, the company saw revenue of just 875,000 euros, which was not enough to pay its licensing fees. Дespite the high traffic, Deezer almost immediately ran into financial problems. By May 2008, 2.75 million people used the service each month, and there were seven million users by December 2009.

During its first month of operations, Deezer's website had about 773,000 visitors, and traffic increased rapidly in the next several years. It took more than two years for agreements to be signed with the four largest labels, as well as various smaller ones, but by 2011 the company had rights to about eight million songs. Launch ДЄt the time of its launch in 2007, Deezer had not yet negotiated agreements with major music labels and therefore offered a limited catalogue.

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It was relaunched as Deezer in August 2007, having reached an agreement with SACEM to pay copyright holders with revenue from advertising on the site and by giving users the ability to download songs streamed on Deezer from iTunes, with Deezer receiving a commission from each purchase. The site in its original incarnation was charged with copyright infringement by French agency SACEM and shut down in April 2007. His idea was to give unlimited access to music lovers through streaming technology. In 2006, Daniel Marhely developed the first version of Deezer, called Blogmusik, in Paris.

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